I think of design as a puzzle where putting the right pieces together makes the complete picture. I enjoy the challenge of taking a client’s vision and creating compelling materials that illustrate concepts and ideas key to their marketing goals in a visually appealing and easy to understand way.
With a background in catalog design and production, the transition to editorial design was easy, and a lot more fun. As art director, I collaborated with the editor to take the stories and tell them not only with words, but images that made the publication engaging and informative.
I describe an infographic as a visual sound bite because it informs a user of key concepts at a glance. The success of an infographic is in translating the statistics/details into clean, concise visuals that explain complex concepts almost instantly. Organization and hierarchy of information is vital for readability and logical flow and universally understood icons and visuals add to the user’s engagement.
Here you’ll find a collection of recent illustrations for commercial clients in the gift packaging and apparel industries, featured on gift bags, boxes and t-shirts. Styles range from graphic to painterly with subject matter that covers a wide variety of motifs.
A company’s identity should be as individual as the client for whom it is being created. In order to make the artwork representative not only of the service or product, but also reflective of the client’s tastes and preferences, their input is solicited before and during the process of creation with special care taken to incorporate feedback and provide a finished logo that will epitomize them professionally and personally.
